Revenue Growth Benchmarks
Top-line performance metrics of companies across industries and countries
Volume Growth vs Price Increase
What’s driving revenue growth for the world’s largest consumer companies?Most companies, except Kimberly-Clark and P&G, resorted to a double-digit hike in prices in 2022 to drive revenue growth. Sales volume has also been on the rise, with Coca-Cola and Hershey reporting maximum growth of 5% and 4%, respectively, in sales volume. General Mills, Kraft Heinz, and Kimberly-Clark reported the third straight year of decline in sales volumes.
[ Denotes change in product sales volume and product pricing | Red Shading: Companies with negative growth in period | Green Shading: Companies with more than 3% growth in the period ]
| Company | year-on-year change % | |||||||||||||||||||||||||||
| 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | Avg | |||||||||||||||||
| The Procter & Gamble Company | Volume | -3% | 2% | 3% | 4% | 3% | 1% | 1% | -3% | -1% | 3% | 2% | 1% | |||||||||||||||
| Price | 9% | 4% | 1% | 1% | 2% | -1% | 0% | 1% | 2% | 1% | 1% | 2% | ||||||||||||||||
| Kimberly-Clark | Volume | -2% | -3% | -4% | 4% | -1% | 0% | 1% | 2% | 4% | 2% | 3% | 1% | |||||||||||||||
| Price | 6% | 9% | 2% | 1% | 4% | 0% | -1% | 0% | 0% | 2% | 1% | 2% | ||||||||||||||||
| Henkel | Volume | na | -4% | 5% | -1% | -2% | 1% | 3% | 3% | 1% | 3% | 3% | 1% | |||||||||||||||
| Price | na | 13% | 3% | 0% | 2% | 2% | 0% | 0% | 2% | 0% | 1% | 2% | ||||||||||||||||
| Tyson Foods | Volume | 1% | 0% | -3% | 1% | 9% | 3% | 1% | -5% | 5% | 2% | 0% | 1% | |||||||||||||||
| Price | -2% | 12% | 13% | 1% | -3% | 2% | 3% | -7% | 5% | 7% | 5% | 3% | ||||||||||||||||
| Pepsi Co | Volume | -3% | 0% | 4% | 2% | 1% | 1% | 0% | 2% | 1% | 1% | 0% | 1% | |||||||||||||||
| Price | 11% | 14% | 5% | 2% | 4% | 3% | 3% | 2% | 5% | 3% | 4% | 5% | ||||||||||||||||
| The Coca-Cola Company | Volume | 2% | 5% | 9% | -7% | 1% | 3% | 0% | 1% | 1% | 1% | 2% | 2% | |||||||||||||||
| Price | 9% | 11% | 6% | -2% | 5% | 2% | 3% | 3% | 2% | 1% | 1% | 4% | ||||||||||||||||
| The Hershey Company | Volume | 4% | 6% | 0% | 0% | 1% | 0% | 1% | -3% | 4% | 8% | 2% | ||||||||||||||||
| Price | 8% | 3% | 2% | 2% | -1% | 1% | 0% | 4% | 0% | 0% | 2% | |||||||||||||||||
| General Mills | Volume | -8% | -5% | 0% | 4% | 5% | -1% | -8% | -3% | -1% | 1% | 9% | -1% | |||||||||||||||
| Price | 15% | 10% | 2% | 2% | 4% | 1% | 3% | 1% | 2% | 1% | -1% | 4% | ||||||||||||||||
| Kraftz-Heinz | Volume | -6% | -3% | -1% | 3% | -2% | 1% | -2% | 0% | -3% | -1% | |||||||||||||||||
| Price | 0% | 13% | 2% | 3% | 0% | 0% | 1% | 0% | 1% | 2% | ||||||||||||||||||
| Mondelez International | Volume | 0% | 3% | 3% | 2% | 2% | 1% | -1% | 0% | -3% | -2% | 3% | 1% | |||||||||||||||
| Price | 0% | 10% | 3% | 2% | 2% | 1% | 2% | 2% | 4% | 5% | 1% | 3% | ||||||||||||||||
| Unilever | Volume | 0% | -2% | 2% | 2% | 1% | 2% | 1% | 1% | 2% | 1% | 3% | 1% | |||||||||||||||
| Price | 8% | 11% | 3% | 0% | 2% | 1% | 2% | 3% | 2% | 2% | 2% | 3% | ||||||||||||||||
| Source: Quarterly filings, 8-K, 6-F | ||||||||||||||||||||||||||||
| Note: 2023 data for Pepsi, Coca Cola, Kraft Heinz and Unilever are provided on nine month basis. | ||||||||||||||||||||||||||||