How we can help?
Entering a new market anywhere in the world is an exciting but daunting task for global companies.
Leverage Aranca’s 360o Go to market strategy framework to develop a detailed understanding of the market dynamics and plan entry strategies that provide an optimum balance between ambitions, investments, risks and returns.
Based on company's internal review and insights developed through market research and assessment, develop short term & long term Go to Market strategy and business plan in collaboration with the client.
Detailed review of the company's business to ascertain strengths and areas of improvements, for developing the best possible customized solution for the client.
Identification of growth opportunities and assessment of strategic entry options for clients when forging into newer markets/economies.
Industry analysis and demand/supply side assessment to garner market potential for the company's product services accros geographies.
Join our Business Research & Advisory Team
Work with some of the best global brands across industries. Help them decide fearlessly.
Featured case studies
White space analysis and Go to market strategy in the SME Lease Finance market
Our Approach
- Detailed analysis of SME sector & its attractiveness
- Diagnostic analysis of client’s leasing portfolio
- Market analysis of different asset classes in terms of size & growth
- 200+ face to face interviews with industry participants
IMPACT
We identified key asset classes that client should target & key action points to exploit lease finance opportunities in Asia
Business Plan and Go to Market strategy for Crowdfunding platform in GCC
Our Approach
- Sized market potential across GCC countries
- Assessed the existing value chain and competitor landscape
- Analysed key demand drivers & potential demand-supply gap
- Evaluated feasibility w.r.t. right business model & target market
IMPACT
The Client’s strategy team leveraged our analysis to identify the right market and business model which enabled them to devise an effective entry in the market.
Entry strategy in the European Glaucoma Drainage Devices (GDD) market
Our Approach
- Desk research to assess disease prevalence and treatment landscape
- Mapped and benchmarked product features of competitors
- Primary research covering ~65 respondents across the value chain
- Synthesis of data to analyze market dynamics and growth opportunity
IMPACT
The market insights and strategic roadmap for market entry was a key input for the Client being able to develop a growth strategy in the region for their GDD product line
Go to Market for an Asian food & nutrition company to expand into liver disease medical foods in the US
Our Approach
- Review of scientific literature; sourcing of industry information
- 15+ interviews with healthcare professionals to assess demand dynamics
- 20+ interviews with competitors to benchmark capabilities and strategies
- Roadmap to build commercial capabilities for market entry
IMPACT
Our fact-based analysis and recommendations enabled the Client to develop a marketing plan and open negotiations with key partners in pursuit of building their commercial capabilities in the US.
GTM strategy for chlorosilane-based functional intermediates
Our Approach
- Sized market potential across major applications for DMV & MVD
- Analysed emerging applications and trends driving consumption
- Assessed value chain & benchmarking GTM plans of competitors
- Charted out 3-year roadmap for penetrating less mature segments
IMPACT
The Client’s new business development team leveraged our analysis to pursue specific growth opportunities in under-penetrated application segments.
Route-to-Market strategy for setting up an Chinese car dealership in the KSA
Our Approach
- Assessed demand and supply scenario for Chinese vehicles
- Evaluated customer perception on Chinese brands
- Analyzed best practices adopted by existing Chinese car dealers
- Conducted location & technical analysis for setting up a dealership
IMPACT
The Client leveraged our recommendations to devise a market entry strategy to launch a Chinese car dealership.
Market share expansion strategy within the Brazed Plate Heat Exchanger (BPHE) segment
Our Approach
- Estimated market size and growth by region
- Developed demand profile for BPHE across multiple applications
- Evaluated competitors to identify white space
- Developed framework to prioritize attractive opportunities
IMPACT
Our analysis enabled the client to expand their BPHE offerings across 3 new attractive application areas