Where is VoC Priceless?
Customer Journey Research
We create a map of the customer journey wherein the different touchpoint, response, emotion, or idea generated in the VoC is tied to a metric, KPI and we help you to recognize any pain points that a customer may experience on their path.
Customer Segmentation
We identify, validate, and develop buyer personas to bring you closer to your target audience and help you understand characteristics of the key customer groups, study their buying pattern, product expectations, motivations, and inclinations that ultimately drive purchase decisions
Win-Loss/Sales Funnel Analysis
We examine the existing sales experience, determine the messages that are most impactful to convert a deal, understand how well value proposition is communicated to customers, highlight stages where conversion rates can be improved, and introspect prospective leads that didn’t convert
Lost Customer Research
We study your losses and address your concerns related to company/brand switching, areas to improve and build upon, determine reasons for moving on, understanding the type of customers that move on, and how to win back the lost customers.
C-SAT Surveys
We assist in gaining perspective around overall experience (product & service), likes / dislikes, preferences, and willingness to recommend and map satisfaction levels along with measuring the happiness with a product/service that help in understanding customer or vendor experience
NPS scores
We measure customer experience, loyalty, recommendations to others, provide feedback and ideas, etc. which helps loyal customer to stay longer with the company/brand which thereby predicts business growth
Unmet Product Needs
We conduct need gap analysis to determine the market fit of your product/service and through your customers’ opinions, we help you augment your existing product/service needs by highlighting gaps from a price, experience, performance, or any other perspective that drives purchase decision
Customer Experience Enhancement
We monitor your customer experience and provide you insights that will improve your customer service quality, enhance product development, and identify your at-risk customers and help you in creating omnichannel strategies that will improve the overall customer experience
Customer Journey Research
We create a map of the customer journey wherein the different touchpoint, response, emotion, or idea generated in the VoC is tied to a metric, KPI and we help you to recognize any pain points that a customer may experience on their path.
Customer Segmentation
We identify, validate, and develop buyer personas to bring you closer to your target audience and help you understand the characteristics of the key customer groups, study their buying behavior pattern, product expectations, motivations, and inclinations that ultimately drive purchase decisions.
why Aranca?
Your project will always be executed by our core sector specialists that have in-depth knowledge of your spend category
In-house database of 100k+ professionals across industries served by Aranca and access to domain experts identified through global networks
With our on-ground team spread across the globe, we can speak with customers anywhere, at any point of time, in any language
Depending on the level of customer interaction involved, methodologies such as periodical customer interviews, surveys, focus groups, online reviews & ratings, etc. are undertaken
We work together with our clients to give them the most complete information for making their business decisions and our bespoke solutions aim to create an army of customer advocates
400+ global clients have used our services, including Fortune 500 companies wherein we executed 1,000+ assignments on customer research with 750+ products/services
We have delivered projects in ~70 countries and have conducted field work in ~40 countries with 50+ empaneled independent consultants and partner agencies in 20+ countries
FEATURED CASE STUDIES
Customer needs analysis for authorized car repair shops in Saudi Arabia
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Customer survey to gain insights on customer experience enhancement
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Periodic business outlook and satisfaction surveys of tire dealers in the United States
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VoC study on grease lubricant in Saudi Arabia
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Market and customer assessment within Car Wash Equipment market in North America
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Aranca has strong vertical practices spanning ten core sectors, and members from these practices engage with each other every day, harnessing the exponential power of our collective knowledge. Clients can rest assured that their project will always be managed by experienced analysts who have deep knowledge of the domain or the specific product / service being researched.
Over the last decade, we have completed over 40,000 customized market research reports for global clients spanning 3,000+ specific products or services, involving a rigorous analysis of market dynamics in over 100 countries. We proactively track market, technology and innovation trends in over 80 sub-sectors across regions and are at our best when the business questions are complex, the products are niche, and the data ‘hard-to-find’.
We are an integrated group of diverse practitioners and a team of deep thinkers and hands-on professionals. All our analysts and consultants are professionals with advanced engineering, technical or management degrees, and deeply passionate about research and problem-solving. This enables us to walk in our client’s shoes and treat every assignment as if it will drive choices that we would readily back with our own actions.
We focus on what matters most, that is, high-quality data and insights that drive better decisions. We combine a rigorous project lifecycle framework, desk research, extensive on-ground market research and thousands of man hours of collective industry research experience to deliver data/facts and insights that are reliable and actionable. With analyst teams and access to industry experts across the globe, we help our clients to develop a powerful understanding of how industries operate at a regional / global level and opportunities they can leverage in different markets.
We ask the right questions. To the right professionals.
We ask the right questions. To the right professionals.
Aranca goes to great lengths to understand the Client’s business, problems and ambition. We collaborate with various Client stakeholders to deliver a customized solution on every engagement. We do not force-fit pre-conceived frameworks to a Client’s unique situation. A key strength is our ability and flexibility in designing tailor-made solutions that address specific client issues, perspectives and budgets.