Pharmaceutical Sales Dashboard
In 2023, global sales reached approximately $1.6 trillion. Our platform highlights over 500 innovator drugs, contributing to a market value of nearly $650 billion.
The leading therapy areas for innovative drugs were oncology, immunology and endocrinology, which together made up 56% of worldwide sales in 2023. Endocrinology saw a YoY growth of 7.2%, whereas oncology showed a YoY growth of 0.4%. By contrast, immunology showed a negative YoY growth of 6.8%. Sales of anti-viral drugs have dropped a significant 45% since 2022.
For a deeper understanding, you can explore extensive six-year sales data from leading global pharmaceutical companies, meticulously organized by therapy areas.
Research & Advisory Services for Pharmaceutical Companies
We guide clients throughout their product's lifecycle - from research to commercialization. We offer expertise in pharmaceuticals across various therapeutic areas and regions. Our services include Disease Landscape Assessment, Competitive Intelligence, Patient Journey Evaluation, Stakeholder Insights, Pricing and Market Access, Commercial Opportunity Assessment, Brand Strategy, Real World Evidence Studies, and M&A Due Diligence.
Venturing into a new therapeutic area necessitates thorough market opportunity assessment and understanding unmet needs. Utilizing our knowledge in diverse therapeutic areas, we provide valuable insights that streamline your decision-making process. Our knowledge of disease pathophysiology, epidemiology, market assessment, and stakeholder discussions aid in market sizing, identifying unmet needs, and understanding market trends. Our Disease Landscape Assessment and Situational Analysis give you both a current and futuristic market view, assisting in opportunity estimation.
We specialize in the strategic assessment of competitors' strategies and capabilities. We delve into a comprehensive analysis of both inline and pipeline products. Our competitor pipeline assessment, patent analysis, and clinical trial analysis give an in-depth overview of the market's competitive intensity and unmet needs. This competitive analysis is instrumental in formulating internal strategies that keep you competitive and profitable, while also preparing for the future.
Key stakeholders in the pharmaceutical industry - Patients, Payers, and Providers - are crucial for obtaining direct insights about the market, unmet needs, and product positioning, as well as addressing specific business queries regarding product performance and benefits. Aranca routinely provides solutions such as gathering insights from Key Opinion Leaders (KOLs) and clinicians about therapy preferences and challenges, understanding patient needs, and discerning pricing and access scenarios from payers. With our access to third-party patient and Healthcare Provider (HCP) panels, along with our in-house team trained in primary discussions, we can supply you with valuable, qualitative, and actionable insights.
Assessing pricing strategies, conducting cost-benefit analysis, analyzing reimbursement scenarios and Health Technology Assessments (HTAs) are vital for determining drug pricing, ensuring broad patient access. As Health Economics and Outcomes Research evolve, drug pricing now depends on the drug's market value. Early assessment of new pricing and access models, market scenarios, and unmet needs during the product development stage is critical to ensure broad access and drug reimbursement.
Real-time clinical evidence data, focusing on a drug's usage, benefits, and associated risks or adverse effects, is not only essential for post-marketing surveillance studies but also for expanding indications for specific diseases or subpopulations. Insights on product performance, unmet needs, and cost-benefit ratio are generated through the analysis of real-world data collected from third-party databases.
Evaluating the perspectives of Patients, Payers, and Providers assists in establishing a unique Value Proposition or Target Product Profile (TPP) for a drug during its development stage. By assessing the patient journey and key stakeholder landscape to identify unmet needs, conducting competitor assessments for product characteristics, and corroborating with internal preclinical data to establish a value proposition, we can build scenarios around the TPP. This aids in gauging prescriber preferences and market uptake during the product launch.
Communication has transitioned from simply raising disease/drug awareness to promoting education, significantly influencing attitudes and beliefs about new products. Aranca collaborates closely with clients to identify customer segments and develop a distinctive brand positioning and identity through extensive research. We aid in emphasizing key Unique Selling Points (USPs) and carving a market differentiator through a robust brand strategy and communication plan that resonates with key stakeholders, ensuring top-of-mind recall. Aranca also crafts campaigns, activities, and promotional messages that are not only measurable but also easily implementable.
Product Lifecycle Management is crucial for maintaining a competitive edge and fostering constant innovation to preserve market share. Aranca assists clients in understanding the market dynamics post-commercialization and strategizes to enhance product profitability. This involves evaluating new markets, assessing new indications, creating loss of exclusivity strategies for business expansion, and mitigating losses triggered by the introduction of generics.
Aranca aids in driving drug success by forecasting market dynamics and preparing for contingencies. We help develop business cases and forecasting models using competitor impact, product uptake, and peak share assumptions. Techniques like analog and attribute analysis are used for estimating uptake and share, with further considerations like Loss of Exclusivity (LOE) for sales forecasts. Sensitivity and Scenario analysis estimate potential business case variances.
Aranca collaborates closely with clients to identify partners based on mutual synergies and strengths. We align with our clients' strategic focus, identifying gaps in their portfolios and potential future areas of interest. Our services aid in locating and assessing partners with aligned strategic focus for in-licensing/out-licensing partnerships involving New Chemical Entities (NCEs) and formulations, helping to explore new market opportunities and optimize resources to fill portfolio gaps.
Identifying the appropriate partner for growth and diversification is a crucial business decision. Aranca assists clients by identifying potential companies, initiating preliminary discussions to gauge interest in potential deals, and fostering introductions between our client and the prospective partner. We also support corporate development teams by conducting comprehensive due diligence of potential companies, offering insights into their capabilities and product portfolios, and evaluating their strategic alignment.
Therapy Insights
Uncovering insights into therapy area advancements, patient journeys, and cutting-edge treatments, empowering informed decision-making in an ever-evolving healthcare landscape.
- Immunology
- Neurology
- Cardiometabolic
- Oncology
- Drug Development
- Respiratory
- Infectious Disease
- Cell and Gene Therapy
- Others
Therapy Insights
Uncovering insights into therapy area advancements, patient journeys, and cutting-edge treatments, empowering informed decision-making in an ever-evolving healthcare landscape.
Perspectives
Client Stories
Client Stories
Landscape Analysis – Atopic Dermatitis (AtD) in Japan
OBJECTIVE
A Japanese Pharmaceutical company wanted to assess the Atopic Dermatitis landscape in comparison to US and EU5 countries. This included understanding Epidemiology, Clinical presentation and Diagnosis, Pricing and Market Access, Competitive landscape, Patient journey and Unmet needs in Japan, while comparing these parameters with US and EU5 countries.
Read MoreOpportunity assessment study of the Telerehabilitation Market in 3 countries
OBJECTIVE
As part of its strategy building exercise, a Japan-based conglomerate, engaged in the field of pharmaceuticals and home health devices was looking at understanding & exploring extent of adoption & opportunities within the telerehabilitation solutions market, across 3 countries.
Read MoreCompetitive Intelligence of a Multiple Sclerosis Drug (Copaxone) in the US Market
OBJECTIVE
A consulting firm advising one of its pharma clients in the US, engaged Aranca to conduct competitive intelligence of pharmaceutical companies in India and Europe who had filed (with US FDA) for generic version of Copaxone - a glatiramer acetate pre filled syringe (GA-PFS) used to cure relapsing–remitting multiple sclerosis (MS)
Read MoreFeasibility for setting a pharmaceutical manufacturing unit in Saudi Arabia
OBJECTIVE
A Pakistan based manufacturer of high-functionality excipients, wished to enter the KSA market – targeting the manufacturing of tender-based tablet and injectable formulations. For this, they engaged Aranca to assess the pharmaceutical market, determine optimal product mix and evaluate the feasibility of setting up a manufacturing plant in the Kingdom.
Read MoreMarket Landscape Analysis of Biological Buffer market in North America
OBJECTIVE
A Japanese company wanted to analyze the custom biological buffer market in North America so as to identify the potential customers, and competitors and to provide insights & recommendations whether to enter the market competitively in North America
Read MorePatient’s Lived Experience of Friedreich Ataxia (FRDA)
OBJECTIVE
A European-based earl-stage pharma company wanted to understand patient’s lived experience for a neurological Friedreich Ataxia (FRDA) along with understanding the burden faced by both the patients and caregivers
Read MoreCommercial Opportunity Assessment of Pediatric Atopic Dermatitis in US & EU
OBJECTIVE
An EU – based global pharmaceutical company has developed a drug for atopic dermatitis, which they intended to expand use to patients under the age of 18 years. For this purpose, the company engaged Aranca to conduct a market assessment study to understand the current and future disease landscape
Read MorePeptide Market Landscape Assessment in North America (NA) & Europe (EU)
OBJECTIVE
The US-based client in chemical production for pharmaceutical peptide synthesis lacked visibility into the TAM and market opportunities in NA and EU. They approached us to gain insights on market size, scope, utility, and customer segments. We also developed an efficient strategy to leverage the market opportunity and drive business growth.
Read MoreVaccine Schedules and Concomitancy Research in Dengue Endemic Markets
OBJECTIVE
A leading Japanese pharmaceutical firm engaged Aranca to understand the existing vaccines schedules in endemic dengue markets of Southeast Asia, Brazil, and Mexico; and travel markets of the US and Europe
Read MoreInvestment Attractiveness Assessment in China’s Biosimilars Market
OBJECTIVE
A leading Dubai-based PE firm was interested in assessing investment opportunities in China’s biosimilars market
Read MoreMarket Assessment and Market Entry Strategy for Lipids
OBJECTIVE
A group of senior experts from pharmaceutical industry (the Client) was interested in establishing a lipid manufacturing company in Saudi Arabia catering to MEA. While they would invest in manufacturing facility, they were interested in identifying partners who would be willing to transfer manufacturing technology to them
Read MoreMI-CI Study on SLE Market in US, EU & Japan
OBJECTIVE
A Switzerland-based biotech firm was conducting clinical trial for one of its flagship drug candidate. In order to support its trial design and understand current/future market trends, it wanted to assess the SLE patient ecosystem, market and competitive landscape in the US, EU and Japan
Read MoreMI-CI Study on Systemic Lupus Erythematosus (SLE) Market in US, EU & Japan
OBJECTIVE
A Switzerland-based biotech firm was conducting clinical trial for one of its flagship drug candidate. In order to support its trial design and understand current/future market trends, it wanted to assess the SLE patient ecosystem, market and competitive landscape in the US, EU and Japan
Read MoreImpact of connected home use drug-delivery devices on healthcare ecosystem for a global biotechnology company
Our Approach
- Review of secondary and commercial sources to analyze market dynamics
- Detailed discussions with 30 -35 market participants
- Use cases around connected home use drug-delivery solutions
- Assessed measurable business impact on pharma companies
IMPACT
Our insights on the quantifiable impact of connected home use drug-delivery devices enabled the client to plan budget allocation and chalk out a product development strategy
Assessing the market opportunity of Single-use Fluid Management Systems in the bioprocessing industry
Our Approach
- Review of market data from secondary and commercial sources
- Discussions with 15-20 industry experts and market participants
- Assessed access models, profitability and growth potential
- Framework to identify companies to target for expanding the US business
IMPACT
Insights provided by Aranca enabled the client to identify growth opportunities across single use product categories, and devise a roadmap to capitalize on these opportunities
Evaluating the clinical usage of 30ml syringes across acute care hospitals in the US for a global medical technology company
Our Approach
- In-depth discussions with nurses and pharmacists across 25 hospitals
- Captured data on usage, customer perception & preferences
- Synthesis of data to estimate market demand
- Evaluated the impact of switching syringe sizes on delivery of care
IMPACT
Our research insights enabled the client to identify hospital segments within acute care, generating higher demand, and development of an appropriate product and marketing strategy
Entry strategy in the European Glaucoma Drainage Devices (GDD) market for a global medical devices company
Our Approach
- Desk research to assess disease prevalence and treatment landscape
- Mapped and benchmarked product features of competitors
- Primary research covering ~65 respondents across the value chain
- Synthesis of data to analyze market dynamics and growth opportunity
IMPACT
The market insights and strategic roadmap for market entry was a key input for the Client being able to develop a growth strategy in the region for their GDD product line
Analysis of pen injector needles market in EU, US and APAC for a Swiss automation systems and solutions company
Our Approach
- 25 primary research interviews to assess market & technology trends
- Estimated market size and growth opportunities
- Analyzed role of key participants and margins in the value chain,
- Evaluated competitive intensity and benchmarking strategies of incumbents
IMPACT
Our analysis equipped the client with all the pertinent market intelligence required to make an informed decision on their short-to-medium term market strategy in the focus regions
Assessing opportunity in the US medical tubing market for a South Asian company as a part of their diversification strategy
Our Approach
- ~35 primary discussions with suppliers, end-users and industry experts
- Estimated market size (value and volume) and segmentation
- Analyzed market and technological trends driving development of the market
- Supply-side assessment to analyze commercial capabilities & business plans
IMPACT
Our analysis helped the Client understand the market dynamics and identify opportunities in the US, along with charting out a detailed go-to-market strategy
Supplier Benchmarking for Medical Device Design and Engineering Services
Our Approach
- Developed an exhaustive list of medium size and large companies
- Connected with 100+ suppliers to understand their capabilities
- Assessed the supplier capabilities to evaluate their fitment
- Recommended best-in-class suppliers
IMPACT
Our analysis facilitated the Client in complementing their internal technical and engineering capabilities by identifying and partnering with external firms
Client Testimonials
A leading Belgium based Pharmaceutical company
“I wanted to thank you very much for all the work done over the past weeks. Feedback after the session was great, and I must say I learned a lot going through this summarized deck. It helped a lot to structure our thinking. Very well done.”
A leading American Multinational Consumer Goods Corporation
“Delivered work was spot on and presented great value versus investment.”
A leading Europe based Pharmaceutical company
“The additions look great and the patient funnels in particular look like they will be immensely helpful for our commercial evaluation!”
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Aranca is a global research analytics and advisory firm with over 20 years of experience in helping organizations take strategic business and investment decisions fearlessly and with utmost conviction.
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