Competitive benchmarking of leading sports drinks brands in the US and Mexico
Background
To assist the client in understanding its market position relative to peers, and analyse peers’ strategies and best practices
Aranca Approach
In-depth analysis of the sports drinks market, and positioning of key players; and benchmarking the best practices
Results
Our findings and analysis helped the client redesign its business operations and cater to the target customers more competitively
Ideate
Define the framework for the study and understand the client’s current operations
Identify key brands in the sports drinks market, target customer segments and category-wise competitors to benchmark
Desk Research
Mapping key players in the industry
Detailing product portfolio, geographic presence, price, target customers, distribution strategies, etc.
Expert Interviews
Discussions with 50-60 respondents across the US and Mexico
Focus on market, brands, product characteristics, pricing, strategies, etc
Analysis
Identifying best practices in terms of distribution and marketing activities
Benchmarking the client’s operations against those of its peers to highlight areas of improvement
