Lipstick shades to coat fittings: How Martech is personalising India's online shopping
covered by Exchange4Media
Martech in India isn't just recommending products anymore. It's curating full-blown retail experiences: fluid, predictive, and increasingly personal. From multilingual nudges to AI-driven outfit suggestions, Indian shoppers are being handed a concierge, not just a cart.
published on Jul 24, 2025