Consumer Appliances
(Consumer Goods)

Consumer Appliances Sector Experience

Over 200 projects delivered, covering 25+ segments of the consumer appliances sector in 30+ countries


White Goods

  • Air conditioners
  • Washing machines
  • Dryers
  • Refrigerators
  • Heating appliances
  • Dishwashers
  • Vacuum cleaners
  • Water coolers
  • Water purifiers

Consumer Electronics

  • Televisions & home theatre systems
  • Audio and video systems
  • Personal computers & peripherals
  • Digital cameras
  • Mobile phones and accessories
  • Laptops and accessories
  • Tablets
  • Gaming consoles
  • DVD & MP3 players

Brown Goods

  • Microwave ovens
  • Cooking range
  • Grinders
  • Mixers
  • Juicers
  • Irons
  • Blenders
  • Toasters
  • Coffee makers
Assignment Examples
Explore our work in the consumer appliances sector across the world

    • Market opportunity for refurbished electronics in India
    • Location identification study for dishwasher plant in China
    • Partner identification study for air conditioner distribution in India
    • Market assessment for food processors in Vietnam and Cambodia
    • Price benchmarking study for microwave ovens in Japan
    • Market assessment for energy-saving electronics market in Asia
    • Demand-supply study for electric switch market in Bangladesh
    • Competition assessment for refrigerator manufacturers in China

Case Studies


Market assessment and opportunity mapping for kitchen appliances in South Africa

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Competitive benchmarking for air conditioning market in Brazil

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Trying to get answers about customers, competition, markets or technology?

Knowledge Library


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