Assessing market demand for a innovative multi-functionality credit card for Asian students in the US
Background
An Indian start-up company engaged Aranca to assess the demand for customized credit card solutions for Asian (particularly Indian) students in the US
Aranca Approach
Detailed analysis of the current market dynamics and determine key product features and acceptance of the product offered
Results
Our analysis helped the client to assess the market acceptance of the product and develop business and sales strategies
Ideate
Develop an exhaustive list of questions to gather quantitative and qualitative insights from respondents
Surveying target respondents to educate them about the product and gauge purchase interest
Desk Research
Developed case studies on best practices in the payment services industry for students
Understanding the credit landscape of US with key focus on Asian (particularly Indian) students
Expert Interviews
Conduct ~100 interviews with Asian students and parents of students currently studying in the US, planning to travel to US
Interviews aimed at understanding the current payment solutions and assessment of the potential demand for such a product
Analysis
Demand assessment of product by students and parents with key focus on product features
Develop market entry strategy based on industry best practices and recommendations from the respondents
