Best practices adopted by beverage manufacturers for penetrating BOP segment in emerging economies
Background
To assist the client in understanding the best practices followed by beverage manufacturers to penetrate the emerging economic class
Aranca Approach
In-depth analysis of the beverage market in the country, with a focus on innovative techniques across the value chain
Results
Our findings helped the client understand the scope for cost reduction in the areas of source, make and delivery
Ideate
Define the framework for the study and methodology to collate/synthesise data
Shortlisting non-alcoholic beverage brands that have effectively penetrated the emerging economic class
Desk Research
Building detailed case studies on each brand
Highlighting business model evolution, increasing manufacturing activities as initiatives are undertaken to bring down the overall product cost
Expert Interviews
Discussions with 130 to 150 respondents across the value chain (for example, manufacturers, distributors, suppliers and retailers)
Focus on innovative techniques across sourcing, manufacturing and distribution
Analysis
Identify existing business models and their impact on cost and revenue
The study entailed comparing reduction in costs to industry peers
