Competitive analysis of Online Grocery Market in UK
Background
An European online retail company wanted to assess potential threats and competition in the British online grocery market
Aranca Approach
Detailed analysis of the competition, distribution channel assessment, promotional strategies, and target market
Results
Aranca assessment facilitated the client to make an investment decision for market entry as well as shortlist its target provinces
Ideate
Primary & secondary research to gain inputs about market
Design analysis template, story boarding & presentation template.
Desk Research
Mapping of top players of online grocery market in UK
Market size, competition, growth outlook
Expert Interviews
Discussions with 150 industry players Focus on distribution value chain, barriers to entry, opportunities for acquisition, promotional strategies
Analysis
Competitive benchmarking of the top players
Recommendations on market attractiveness, entry options
