Competitive benchmarking for air conditioning market in Brazil
Background
The client is one of the key manufacturers of home appliances in Brazil and wants Aranca to analyze the competitive landscape for air conditioning market
Aranca Solution
In-depth analysis of the market players, offerings, pricing model, market share, value chain, distribution model, sales network, import-export markets
Results
Our analysis helped the client to assess its competitive position in air conditioning market and effectively placing their products in the Brazilian market
Ideate
Identifying all the manufacturers and importers of air conditioners
Profiling each competitor and benchmarking them against the defined parameters
Desk Research
Identifying local and international competitors in the market
Mapping of key players in value chain
Technology trends and innovations
Expert Interviews
Discussions with 10-15 industry players across Brazil
Focus on technology, supply chain, business models, pricing, key offerings and target customer segment
Analysis
Develop detailed profiles of the key competitors
Analyzing key markets, consumer segment and product offerings in the market
