Detailed market assessment of the Pay TV landscape in Malaysia
Background
US based integrated communications firm engaged Aranca to gain a comprehensive understanding of Pay TV industry in Malaysia
Aranca Approach
Detailed analysis of Malaysia’s Pay TV subscription landscape, market dynamics and future opportunities
Results
Aranca analysis enabled the client to identify potential entry opportunities within the Pay TV landscape
Ideate
Develop market estimation framework based on subscription statistics
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Mapping of current subscriber base and regulatory landscape analysis
Key market trends driving growth in pay TV, and competitor mapping
Primary Research
Discussions with 20+ industry players and stakeholders
Analysis
Develop five-year forecasts on Average Revenue Per User (ARPU)
Recommendation on opportunities in Digital and IPTV platforms
