Distribution Channel Assessment of Wheat Flour Industry in India
Background
To assist the client in understanding the distribution models followed by the competitors in Indian wheat flour market
Aranca Approach
In-depth assessment of the distribution channel for wheat flour industry of organized players in India
Results
Our analysis helped the client to design the distribution model suitable for the wheat flour market in India
Ideate
Map the distribution cannel adopted by key wheat flour manufacturers
Define research framework and plan the key steps to be executed
Desk Research
Mapping key wheat flour manufacturers, distributors, retailers, hotels, chain of bakeries, etc
Expert Interviews
Inputs were gathered through secondary research and 80 primary interviews( F2F) with wheat flour manufacturers, distributors, wholesalers, hotels, bakeries, retailers, etc
Analysis
Based on Aranca’s analysis and market recommendations, the client was able decide on the distribution channel the company would be adopt while entering the Indian wheat flour market
