Global market opportunity assessment for wind turbines in the 50-150 KW range
Background
A Europe-based energy research company wanted to assess the global market potential for a new design of wind turbines in the 50-150 KW range
Aranca Approach
In-depth analysis of the industry size, value chain, pricing, competitor dynamics and key success factors
Results
Our analysis helped present client with attractive countries with focus on pricing, distribution and sales potential under different scenarios
Ideate
Shortlist key countries and manufacturers with required product range
Define analytical framework and story flow slides for data collation / synthesis
Desk Research
Data on installed wind energy by turbine capacity range across identified 32 countries
Mapping of manufacturers offering turbines in the 50-150 KW range
Expert Interviews
Discussions covering nearly 150 respondents across 32 countries
Insights on value chain, pricing and competitor dynamics
Analysis
Conclusions on country attractiveness based on segment growth and incentives
Develop detailed market entry strategy for client based on growth forecasts
