Go to market Strategy for distribution of telecommunication products in Egypt
Background
Aranca was engaged by a Saudi Arabian telecom company to prepare a ‘go-to-market’ strategy for distributing its telecom products in Egypt
Aranca Approach
In-depth study of the Egyptian telecom market, analysis of the business models of key players, and assessment of the distribution value chain
Results
Analysis of the Egyptian telecom market helped the client in assessing its competitive position and in optimizing its business strategy
Ideate
Discussions with client to identify the key requirements for developing his business model for Egypt
Define analytical framework and outline the research plan for analysis
Desk Research
Historical and current market size
Telecom infrastructure by governorates
Operational metrics of key players
Trends and future outlook
Expert Interviews
55 interviews with channel entities, suppliers, and retailers
Focus on the identification of distribution value chain, retailer acquisition strategy, and margins
Analysis
Identifying and evaluating the impact of the recent telecom trends in Egypt
Preparing a list of key action points for entering Egyptian market, and fine tuning the client’s entry strategy
