Go-to-market strategy for Type II / III lubricants manufacturer in Saudi Arabia
Background
A KSA based family group engaged Aranca to undertake a GTM strategy exercise for diversification into manufacturing of lubricants
Aranca Approach
Comprehensive market assessment to identify addressable opportunity, coupled with collaboration on identifying the appropriate strategic fit
Results
The exercise enabled the client to assess the addressable market opportunity, and articulate the way forward for their business
Ideate
Vision workshops with the management team to assess strategic priorities
Define analytical framework and spreadsheets for data collation
Desk Research
Studying regional market dynamics / capacity additions, value chain and competition landscape
Articulating various strategic options and undertaking a “fit-analysis” for defining the way forward
Expert Interviews
Discussions with 45+ industry players and experts
Focus on market insights, business models and validation of assumptions
Analysis
Development of a business plan for identified strategic priorities
Sensitivity analysis and risk assessment for the planned approach
