Identifying attractive end-use segments & countries within the metal cans market in South America
Background
US-based packaging firm keen to analyze the market for metal cans in South America with an intent to expand their operations in the region
Aranca Approach
Quick market scan to shortlist attractive countries, followed by in-depth market, end-use and competition analysis on shortlisted countries
Results
The study helped the client in identifying attractive markets as well as short-list potential acquisition opportunities
Ideate
Develop an attractiveness matrix to shortlist countries for further deep-dive
Create an analysis framework to gauge the level of product need versus existing supply for the shortlisted countries
Desk Research
Research to shortlist countries in initial scan
Detailed analysis of select countries covering customer groups, industry drivers, future growth trends, key suppliers and their capabilities
Expert Interviews
Discussions with 90 industry players across study countries
In-depth interviews to develop hypothesis / thumb rules for market sizing, competitor strategies, and identify potential acquisition targets
Analysis
Analyze market demand and supply for metal cans in study countries
Estimate projected demand-supply gap and identify opportunities in the market
