Market entry strategy for defense communication systems in Brunei
Background
A large US based defense firm engaged Aranca to evaluate the Brunei market for defense and communication systems
Aranca Solution
Study on defense communication market, budgets, procurement process for systems, and competitive assessment of current players
Results
Study enabled the client to assess the current competitive landscape, understand market potential and evaluate possible entry options
Ideate
Identify data points needed, target respondents to be interviewed
Define analytical framework and blank slides for data collation / synthesis
Desk Research
Mapping of key players in value chain
Historical growth in defense budgets
Profiles of key players
Expert Interviews
Discussions with 30+ respondents from ministry of defense and competitors
Focus on market insights, business models, registration process
Analysis
Detailed findings on maket size, registration & procurement process and competitive landscape
Opportunity assessment and entry strategies for new players
