Market feasibility assessment for exporting engineering bars to GCC countries
Background
To assist a KSA based steel producer enter new markets through exports
Aranca Solution
In-depth analysis of the export potential in different GCC countries i.e. demand-supply, competitive intensity, future potential, supplier dumping and export competitiveness feasibility
Results
Our assessment helped the client in shortlisting potential products and geographies for exporting products and improve capacity utilization
Ideate
Initial understanding of level of imports in GCC countries and substitution potential
Define analytical framework and blank slides for country and product shortlisting
Desk Research
Current level of imports in GCC countries
Major supplying countries and key products
Total market size and future potential
Drivers, trends and sustainability
Competition assessment and benchmarking
Expert Interviews
Discussions with 60 industry players across the value chain
Future potential and prospects for a new entrant
Challenges and mitigation
Analysis
Shortlisting potential products & End-user industries
Country wise demand –supply analysis
Value chain waterfall analysis to arrive at competitive price positioning
