Market Study and Opportunity Assessment of SME Leasing Market in Saudi Arabia
Background
A leading leasing company in the Middle East engaged Aranca to assess the leasing potential in the KSA’s SME segment
Aranca Approach
A detailed analysis of the macroeconomic environment, SME market overview, key sectors, risks, and competitive market dynamics
Results
The analysis helped the client identify the SME leasing potential in the KSA and formulate a five-year strategy to expand its leasing business
Ideate
Identify key relevant sectors and asset classes based on size, growth, profitability, and relevance for SMEs
Define a framework for a comparative analysis of the relevant sectors and asset classes to identify opportunities
Desk Research
Macroeconomic overview of the KSA and the SME landscape
Leasing market analysis - market size, competitive analysis, regulations, and drivers and challenges
Expert Interviews
100+ interviews with the client’s SME customers to understand challenges and suggest service improvements
Discussions with 250+ SMEs (non-customers) to understand their financial needs
Analysis
Assessing the requirements of SMEs and the challenges faced by them
Developing a go-to-market strategy involving acquisitions and partnerships for accelerating business volumes as well as five-year business development plans
