Opportunity assessment for solar photovoltaic (PV) in East Africa
Background
U.S based renewable energy company wanted to assess the potential to enter the solar photovoltaic (PV) segment in East Africa
Aranca Approach
In-depth analysis of the state of the industry, demand - supply dynamics, technology gaps, pricing, regulatory aspects competitor dynamics and demand drivers.
Results
The client was able to take an informed decision on the approach needed to enter the market; key regions to focus on, pricing mechanism to be adopted, and distribution and supply chain strategies.
Ideate
Showcasing business models of players currently operating in the segment.
Defining analytical framework and story flow slides for data collation / synthesis.
Desk Research
Information on regional installed capacity
Mapping of PV manufacturers and installers, their product / service offerings in line with the target markets
Expert Interviews
Discussions with 20+ industry stake holders across key East African countries
Insights on value chain, pricing and competitor dynamics
Analysis
Conclusions on target market, segment growth, supply chain strategy
Developed a comprehensive market entry strategy
