Product expansion & revenue growth strategy for steel service center in India
Background
To assist the company to diversify to other customer segments through customized offering
Aranca Solution
In-depth analysis of the current market dynamics, potential product opportunities, industry value chain, profit-pools and market gaps which can be tapped
Results
Our assessment helped the client in shortlisting potential products and new end user industries for revenue growth
Ideate
Market scan of service center industry and shortlist initial product list/end-user industry
Define analytical framework and blank slides for final opportunity selection
Desk Research
Mapping of key players in value chain
Competitor portfolio and positioning
Initial list of potential products and end user industry based on application
Current and future market potential
Expert Interviews
Discussions with 30 industry players across the value chain
Margins across various product categories and end use industries
Analysis
Profit pool analysis, future growth and investment assessment across various product segments
Final product shortlisting based on future potential and profitability
