Global Banking Social Media Index

Social media is no longer a novel concept but is being widely used by billions of users around the world. For the last few years, a number of corporates and financial institutions have been employing social media as the means of primary digital communication between them and their customers. This approach has enabled many global banking firms to broaden their reach to customers and address them at large. However, are all banks doing everything right to make their social media usage impactful? Are the strategies for every bank in place to get the best out of social media platforms? This report looks at how banking giants across the world are performing on social media metrics by assessing them on certain parameters. The report also identifies top banks that stand out as effective users of social media channels and what are they doing right in terms of strategies.