M&A Quarterly Market Report: Q1’21 Review – Sports Technology

The sport technology market witnessed strong M&A activity in 2020. The trend continued in Q1’21, with an approximately 40% increase in transaction volume compared to the last quarter. The market is highly fragmented. This creates opportunities for consolidation as bigger players look to acquire small to mid-size companies that lack cash flows or leadership. SPACs are also evolving and looking to merge with companies in the sports technology sector. The year 2021 is anticipated to be critical from the perspective of M&A deals in the sports technology space. Following the COVID-19 pandemic, the use of technology has risen significantly, as have competition and challenges in the sector. The pace of technology adoption across the value chain has increased as opportunities arise for transition from the traditional sports market to a technology-driven sector.