AI Washing in the Startup Ecosystem: A Growing Problem or Temporary Trend?

Published on 31 Mar, 2025

In the ever-evolving world of technology, startups often face immense pressure to stand out and secure funding. Amid this, the phenomenon of “AI washing” has emerged—a devious marketing tactic wherein companies overstate or misrepresent their use of artificial intelligence.

AI Washing in the Startup Ecosystem: A Growing Problem or Temporary Trend?

Aranca is a global research analytics and advisory firm with over 20 years of experience in helping organizations take strategic business and investment decisions fearlessly and with utmost conviction.