Why Google wants to set up a data centre in India

While competition in the data center market is intensifying—Microsoft and IBM have already established data centers in India and Oracle plans to do it soon—analysts believe that tailored services and advanced capabilities will define the choices for CIOs. “If you look at AWS and Microsoft, both have started focusing a lot on data analytics and AI (artificial intelligence). For a CIO to choose one cloud provider over another, what will matter is how they are able to tailor the offerings to end users,” explained Sunil Chauhan, assistant manager at Aranca, a research and advisory firm.